In the past, we’ve already published a lot of articles that reveal various information about the company Xiaomi. Do you think you know almost everything about this Chinese giant? You probably didn’t know these 19 interesting facts yet.
1. The camera development department
You probably already know that Xiaomi has its own department focused solely on developing cameras. A special team of 1000 people works in nine centers located, for example, in Beijing, Tokyo, Paris, or San Diego.
Xiaomi employs a total of more than 10 000 engineers, and in 2021 more 5000 should be added. An interesting detail is that programmers most like to wear T-shirts with Mitu the mascot.
2. Fastest-growing sales abroad
Outside its home market, meaning the Chinese market, Xiaomi is currently doing best in Peru. In the third quarter of year 2020, it sold up to a staggering 4024 % more smartphones than last year. However, in Peru many people have trouble pronouncing Xiaomi correctly, so local sellers often have to fix the sales pitch.
3. Xiaomi smartphones in a museum, too
Did you know you can also find Xiaomi smartphones in museums? Specifically, it’s models from the Mi MIX series. At the Pompidou Museum of Modern Art in Paris, Mi MIX and Mi MIX 2 models are permanently on display.
The museum curator, Marie-Angie Blaye, says it’s the perfect combination of technology and art in today’s design masterpieces.
4. Big success in Western Europe
In recent years, Xiaomi has seen rapid success in Western European countries. Right after entering the Spanish market, everyone was surprised by Xiaomi’s high popularity. The European smartphone market is among the 3 best for this brand, and Spain has led within Europe over the last three quarters.
5. Diverse interests and skills of employees
If you think Xiaomi only hires nerds and geeks, you’re mistaken. Some employees specialize in gardening, tea, and others study genetics or cryptography. There are also those who studied atmospheric science at university—or even aerospace engineers. One employee can speak up to 7 world languages.
6. Xiaomi faces
Everyone definitely knows Mitu the mascot. But Xiaomi also has its real mascots—or, better said, brand ambassadors—who promote the brand, for example, on social media. This includes, for example, singer Zhang Zhenrong.
7. Number of employees in 75 countries
Xiaomi has employees around the world. Specifically, there are more than 30 000 in 75 countries worldwide. Xiaomi has offices in 65 global regions. In smartphone sales, the brand is in the TOP 5 in 54 countries, and the leader is in ten.
8. Physical stores
You can find stores under the Mi Home name today in more than 100 cities all over the world. The northernmost store is located within the Arctic Circle in Murmansk, Russia, while the southernmost one is in Santiago, Chile.
9. The first Mi Home store in Italy
The first of the Mi Home brick-and-mortar stores in Italy was the store in the Doors of Rome shopping mall, one of the largest in Italy. Despite bad weather, more than 300 people showed up for the opening.
An interesting detail about the opening was the presence of volleyball player Ivan Zaytsev, who holds the world record for the speed of throwing the ball—up to 134 km/h.
10. Weibo network
You’ve probably already heard about the very popular social network in China, Weibo. This is where Xiaomi often posts exclusive information about new products. On this social network, there are many Chinese influencers, such as Shen Deqiang, who has 12 million followers.
11. Animals and Xiaomi
You’ve probably already heard that Xiaomi has its own dog mascot named Wangcai. The company is known for adopting several animals of different kinds. Here you can, for example, find a Xiaowanzi cat or a cute parrot that’s still with its owner—even in the office.
12. People with disabilities
Even people with disabilities have their place in Xiaomi. The Chinese version of the Xiao Ai voice control has it covered—up to 41. They help Xiao Ai become smarter and a better assistant.
13. My tech park
In Beijing, there is the Mi tech park, an investment by the brand of 5.2 trillion yuan with an area of 340,000 m2. This park is smart. With a Xiaomi speaker, you can check the lighting in the park. The air temperature or humidity are also monitored using Xiaomi smart devices.
14. Gym
The tech park also has a gym with an area of 1600 m2. The brand promotes physical activity especially during the time between 19:00 and 21:00. Among the most popular activities for Xiaomi employees are crossfit, boxing, or even dancing.
15. Organic fertilizer made from waste
Since the tech park has had a cafeteria, Xiaomi has been making sure that all kitchen bio-waste is broken down and turned into organic fertilizer. Every day, it can process 8 – 9 tons of bio-waste.
16. The most popular food
What food would you guess is the favorite among Xiaomi employees in China—rice noodles or sushi? Nope. The most popular dish is soup. Though it’s probably not the classic soup we’re used to.
17. The most popular drinks
In the tech park, there are 2 Starbucks locations. In winter, popular drinks include caramel-nut latte and Lava Black Mocha. In summer, it’s cocoa frappuccinos and peach tea. Xiaomi employees also really love milk. One day, Lu Weibing ordered 300 cups of milk for his employees.
18. Sports clubs
Did you know Xiaomi also owns sports clubs? There are 20 in total, and they include sports like ping pong, poker, and running. The most active runner can log up to 300 km per month.
19. A bonus to think about
And to wrap it up, here’s a small bonus in the form of a question for readers. Legends say that all employees look forward to a fat paycheck. Do you think that’s true?
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