As everyone surely knows, Xiaomi has its base in its home country, China. Its products are very popular in the local market, and it has also seen huge success in the Indian market, where it holds the top positions in sales.
Xiaomi is a popular brand also in Europe
Thanks to its extensive portfolio, as well as building physical retail stores, Xiaomi is becoming an increasingly sought-after brand also in Europe. And the fact that they take their expansion to the global and European market seriously is also demonstrated by recent steps.
The company has registered its new research and development center right in Europe. Specifically, it is the city of Tampere in Finland. Xiaomi’s research center is set to be focused on camera technology.
From a strategic point of view, this move by Xiaomi is a fairly practical step. After all, Tampere is home to many experts from Nokia, who have many years of experience in this field.
In the past, Huawei proceeded similarly
Xiaomi is therefore following in the steps of its rival Huawei, which launched an R&D center in Tampere back in year 2016. At the time, Huawei hired several experts from Nokia and opened up cooperation also with the Leica brand.
Today, Huawei smartphones are among the best camera phones of the present day. This is evidenced by the rating DxOMark, which places as many as 4 Huawei smartphones in the top 6 ranking.
Nokia and Xiaomi have already started cooperating about two years ago, when they agreed on mutual sharing of licenses. Nokia agreed to provide its Chinese partner with networking infrastructure equipment and granted access to its extensive patent portfolio.
Building a research center for the development of camera systems and collaborating with Nokia heralds better camera equipment for Xiaomi smartphones in the future. It seems like we have plenty to look forward to.
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