The Chinese manufacturer Xiaomi at its latest press conference also unveiled an updated logo of the company itself. We also know the price of this change and what it actually means.
New Xiaomi logo: It wasn’t a cheap matter
The new logo of the Xiaomi company sparked quite a big debate among the general public. Even though it was designed by the famous Japanese engineer and designer Hara Kenya, the costs for designing this logo turned out to be much higher than expected.
Even though it was a fairly simple design change with slightly rounded edges, its order was truly a major investment, exceeding the 2 million mark in Chinese yuan (more than 250 000 € / 300 000 USD). This was revealed directly by Xiaomi CEO Lei Jun on the social network Weibo.
Yes, it may seem like a huge investment—almost slightly unnecessary. For a similar price, people in several European countries buy their new homes or extensive plots of land. However, it’s important to remember that a logo change is a change that’s more than just aesthetics—even when it’s such a cosmetic change as in the case of Xiaomi.
What does a logo change mean?
If a company decides to change its logo, it faces such an important change and a new impact that can be seen in various advertising campaigns, but also overall in the brand’s marketing.
Even if it’s perhaps hard to believe, a logo is more than just an image. For a company like that, it means much more. It’s a small symbol that can tell us a lot on its own about who the company represents, which direction it wants to take, and other information.
A very good example is some logos of well-known global companies. Even though none of them contains the company name itself, they perfectly represent not only the brand itself, but also the activity that given brand is involved in.
The same applies to the new logo of Chinese Xiaomi as well. Besides rounding it, it started a big marketing study and its impact. The goal was to explore how high costs would affect the company itself and consumers in general. But there’s no doubt that for many fans, this step may seem incomprehensible and unnecessary.
Do you like the new logo of the Xiaomi company? You can write us your thoughts and opinions below in the discussion under the article. Follow our new group on Facebook: Xiaomi Planet – Place for true Xiaomi fans and also our Xiaomi Planet portal, and you’ll learn more information.
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