The company Roborock Technology, which produces products under its own Roborock brand, is becoming the largest player in the robot vacuum cleaner segment. This production has even outpaced giants like Ecovacs or iRobot.
Roborock: The largest robot vacuum cleaner manufacturer
Just a few days ago, the international market research agency Euromonitor published its study on the global robot vacuum cleaner industry. The results of this research show that Roborock Technology, a brand founded eight years ago as a partner manufacturer of the Chinese Xiaomi, not only has excellent sales in China, but also holds a significant market share in Europe, Japan, South Korea, and North America.
Between July 2021 and July 2022, this brand ranked first in the premium robot vacuum cleaner segment. This is a global ranking that also takes into account sales in markets outside its home market—meaning the Chinese market.
As mentioned earlier, Roborock operated under the umbrella of the Xiaomi brand. They launched a shared first-generation of vacuum cleaners under the Mijia brand back in 2016. It was especially characterized by high performance at a surprisingly low selling price.
In the following years, the golden age of robot vacuum cleaners began. This peaks in 2021, when Euromonitor recorded total sales of up to 15 million units of robot vacuum cleaners worldwide. Additionally, the business value CAGR (Compound Annual Growth Rate) over the last five years exceeded 20%.
From this figure, the Asia-Pacific market accounts for as much as 44.2%. As a result, it’s the largest market in the world, followed by North America and the western part of Europe. The total sales volume across these three main markets exceeds 90%. China alone makes up the vast majority of market share in the Asia-Pacificregion, and last year total retail sales there surpassed 5.3 million units.
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First place and a new series of robot vacuum cleaners
As they gradually expanded into other technology markets, top robot vacuum cleaners gained the favor of users. According to data from Euromonitor, sales of premium robot vacuum cleaners (selling price over 500 US dollars) in 2021 accounted for more than 30% of the global market.
In addition, between July 2021 and July 2022, the top three global premium robot vacuum cleaner brands divided market share at a level of more than 80%. Specifically, these are the popular manufacturers Roborock, iRobot Roomba and Ecovacs. And it’s the Chinese Roborock that appeared at the top of the global rankings.
Roborock S7 Pro Ultra vacuum cleaner.
It’s also worth noting that in March 2022, Roborock Technology launched a lineup of high-end models called G10S. It offers features such as automatic vacuuming, mopping, and also self-cleaning and antibacterial water tank emptying/refilling. So far, this is the smartest product from the Roborock brand, with up to 120,000 units sold. However, this model is currently available only in China.
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Updated 24. 4. 2023 on 09:01
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Updated 1. 2. 2024 on 14:57
TIPExpress delivery from the German warehouse with no customs duty and no VAT.
This product will be delivered to you express from a local German warehouse. Delivery from Germany usually takes 7-10 days, and it’s brought by courier. When it arrives, you don’t pay any extra fees—no customs duty or VAT.
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Updated 1. 2. 2024 on 14:57
TIPExpress delivery from the German warehouse with no customs duty and no VAT.
This product will be delivered to you express from a local German warehouse. Delivery from Germany usually takes 7-10 days, and it’s brought by courier. When it arrives, you don’t pay any extra fees—no customs duty or VAT.
TIPFast delivery from the French warehouse with no customs duty or VAT.
This product will be delivered to you quickly from a local Spanish warehouse. Shipping from Spain usually takes 7-10 days and is handled by a courier. When it arrives, you don’t pay any extra fees—no customs duty, no VAT.
TIPFast delivery from the French warehouse with no customs duty or VAT.
This product will be delivered to you quickly from a local Spanish warehouse. Shipping from Spain usually takes 7-10 days and is handled by a courier. When it arrives, you don’t pay any extra fees—no customs duty, no VAT.
Do you know robot vacuum cleaners from the Roborock workshop—a Chinese manufacturer? If you have any other questions about a smart home, feel free to write them below, in the discussion under the article. Also follow our group on Facebook: Xiaomi Planet – Place for true Xiaomi fans and also our Xiaomi Planet portal to learn more information.