Xiaomi is the world’s second-largest manufacturer of wireless headphones. They managed to do it in just 2 years

The wireless earbud market is growing at a rocket pace. Whether it’s innovations in sound, design, battery life, or the most modern codecs, the flexibility of using cable-free headphones is one of the biggest advantages.

With wireless earbuds, you can make lots of activities more enjoyable—ones you couldn’t do at all with wired ones, or that would be very difficult. We’ll tell you about one of the leading TWS earbud manufacturers today.

Xiaomi as 2. the largest manufacturer in the world

In this article, we’ll focus on the fairly rapid climb of the Chinese giant to the second place among the world’s wireless earbud manufacturers wireless headphones. Xiaomi’s pricing policy plays a huge role in this sudden growth.

Back then, the US Apple had a monopoly in the wireless headphones space, which you can also see in the graph above. As you surely know, the prices of the bitten-apple products are often way overpriced—and even though the products themselves are high quality, not everyone could afford them.

The Chinese giant started filling this “gap” quite quickly by gradually churning out one earbud model after another. The manufacturer has kept this strategy of regularly releasing new models to this day, which is why it earned a great second place.

Xiaomi, hand in hand with its favorable pricing policy, relatively quickly built awareness among fans as a brand with good products at low prices. It was only a matter of time before the giant reached the top ranks in terms of sales.

Currently, Xiaomi has as much as 10% market share, while just two years ago Apple had around 60%. Today, it still holds the US Apple at 35%, but the popularity of TWS (True Wireless) earbuds from other manufacturers is still growing.

It’s interesting to watch how much wireless earbuds from Chinese Xiaomi have evolved. One of the biggest innovations was definitely the implementation of active noise cancellation, thanks to which you can enjoy an undisturbed music experience.

We’re already looking forward to what the Chinese giant has in store for us—not only in the form of earbuds. If you don’t want to miss any tech news, regularly check our website, like our page on Facebook, and sign up to receive articles in your email inbox.