Over the past decade, smartphones have become an essential part of our everyday life. Thanks to rapid progress and new technologies, wearable devices are also joining the smartphone world. This includes smartwatches and fitness bands.
Market leader: Xiaomi
Market research company Canalys has released the latest statistics on wearable device sales in the third quarter of 2019. As expected, the best results were achieved by the Xiaomi brand, followed by Apple and Huawei.
Xiaomi’s lead is undoubtedly thanks to the fourth model in the successful smart band series Mi Band. Sales of Xiaomi smart wearable devices reached a total of 12.2 million units, which represents a 27% market share in Q3 2019.
Meanwhile, the inter-market increase was 74%. The main reason for Xiaomi’s success is its strong sales strategy: products packed with features at competitive prices.
Apple ranked second with 15 % market share. 60% of shipments consisted of the latest Apple Watch Series 5 product. During the observed period, Apple reduced the price of the Watch Series 3 to 199 dollars. Canalys notes that Apple recorded the highest year-over-year growth since Q2017.
Huawei, as a seller of wearable devices, ranked third with 5,9 million units sold. This gave it a 13% market share and it also saw a year-on-year increase of 243%—thanks to growing sales in China. Unlike Xiaomi and Apple, Huawei also produces fitness bands as well as smartwatches, which gives the company a slight advantage.
The Fitbit brand, which Google acquired, gained a 8% market share and was the only seller that did not record significant growth compared to the previous year. In terms of market share, it maintained its leading position with Samsung as the producer. The remaining 31 % market share was split among several smaller brands, which the statistical overview did not specify.
The US market was dominated by Apple, primarily thanks to the Apple Watch Series 5. In the highly price-sensitive markets of the Asia-Pacific region, Xiaomi, Samsung, and Fitbit led the way. The Mi Band 4 band was also a big success in India, where it was very popular among both Android and iOS users.
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