Xiaomi overtakes Huawei and becomes the third-largest smartphone manufacturer in Europe

Xiaomi is constantly bringing a wealth of products and is one of the fastest-growing brands in Europe and worldwide. In Spain, it holds the #1 spot as the best-selling brand and has even become the 3rd best-selling brand in Europe.

Great rise

According to the latest market analysis from Canalys , Xiaomi has become the third best-selling brand in Europe. On Twitter, Canalys says that in the second quarter of 2020, Xiaomi saw an increase of as much as 65 %, putting it on third place among the continent’s biggest smartphone manufacturers.

In the post, you can see that Xiaomi managed to knock the competitor from third place Huawei. To Xiaomi achieved this thanks to the mentioned 65 % increase and 17 % market share.

Huawei may have the same 17 % market share as Xiaomi, but it also saw a 17 % sales drop, which resulted in a fall to 4th place. This was undoubtedly also helped by the problems Huawei is currently facing with Google.

Apple and Samsung are the next targets

Xiaomi has an ambitious plan to become the best-selling and also the most recognized brand in Europe. Xiaomi’s steady growth—higher than that of other brands—makes this goal realistic. If the brand keeps up this pace, in a few years you may see it in first place ahead of the current leaders, Apple and Samsung.

As you can see in the post above, Samsung’s sales dropped by as much as 31%, while its market share is 30%. Even so, it still holds the top spot.

Apple, on the other hand, recorded an impressive 41 % increase, with a market share of 21 %, taking second place in the rankings.

Success in Spain

A big win for Xiaomi is the fact that in the last three months, it became the best-selling and most recognized brand in Spain. And that’s despite the economic and health crisis that the country is dealing with.

Time will tell how the brand will benefit, but with the current steady growth, it’s possible that in a few years we’ll see it in first place among Europe’s best-selling brands.

It’s also possible that it will break into a strong position in other parts of the planet, where it’s slowly—but surely—building a solid base, and the brand is becoming increasingly well-known.