Ambitious plan by Lei Jun: With an electric Xiaomi car, he wants to conquer the market and, within 5 years, become a giant in the industry

Over time, Xiaomi has become more determined to enter the electric car segment the right way. This is also backed by the ambitions of CEO Lei Jun, who wants to take control of the market in this segment.

Xiaomi Auto is getting closer

As time goes by, we’re seeing various leaks reaching us, but also a glimpse of the future electric vehicle from Xiaomi. Its credibility can’t be fully confirmed, so we’ll have to wait for the official reveal.

In the last three years, Xiaomi has set up 10,000 brick-and-mortar stores in mainland China, which are very helpful for marketing the future electric car.

It seems that a model labeled MS11 should arrive in 2024. The project is most supported by Xiaomi’s CEO himself, Lei Jun, who wants to become the market leader in a relatively short period of time.

The advantage should be the software

Looking at the alleged design, it’s clear that Xiaomi took inspiration from American Tesla. That’s why Lei Jun has clearly said that the main differentiating feature should be the software itself.

Lei Jun also has confident statements about Xiaomi’s first car. Within the next 20 years, he wants to become one of the most important players in the automotive industry.

He even wants to become one of the five biggest electric car manufacturers in the world. That’s why the company doesn’t stop investing in its own sector and will launch mass production of its first model next year.

Lei Jun admits that the development of Chinese electric vehicle manufacturers is 6 to 7 years ahead of Xiaomi, but Xiaomi’s advantage lies in its electronics technology and user experience.

There’s no shortage of investors

In addition, it’s also the ability to integrate. Electric cars can integrate sales, after-sales service, and charging packages. In the future, they can also integrate more and more services.

Last year, Xiaomi Auto and other new ventures attracted investments totaling more than 3 billion yuan, which is roughly 439 million dollars.

Do you have the same expectations for Xiaomi’s first electric car project as Lei Jun himself? Do you think Xiaomi’s electric vehicle can capture the masses? Let us know in the comments below the article. Follow the XiaomiPlanet website, subscribe to our newsletter, and join us in our Facebook group, where we build an active Xiaomi community.