The Redmi brand is getting ready for the first-ever smartphone reveal with the “Pro Max” label. The new Redmi K90 Pro Max will be officially announced on October 23 at 13:00 (your time).
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This is, for now, the brand’s most ambitious project—backed up by statements from its leadership on the Chinese social network Weibo. Redmi is aiming high and isn’t afraid to go head-to-head even with Xiaomi itself.
Redmi is changing its philosophy: no limits, no barriers
Redmi openly states that the K90 series represents a complete transformation in their strategy. They’re building on three clear principles: they won’t define the product based on price, they won’t separate technologies across brands, and they won’t be afraid of direct competition with the parent company Xiaomi. According to them, the goal is to create a “dual-flagship ship” without compromises. Redmi boldly declares that it believes in unlimited power.
The Redmi K90 Pro Max is supposed to be proof of this new philosophy. The smartphone is being developed for those who crave perfection, aren’t afraid of challenges, and expect nothing but the best. A visual teaser with the slogan “strong remains strong” clearly suggests this will be a performance-packed model.
A new design that will grab attention: elegance and technology in balance
From a design perspective, Redmi K90 Pro Max brings elegant large R-angle rounded edges and ultra-slim display bezels. The manufacturer also presents a new type of camera module with a metal decor finish—compared to a “volcano crater.” This aesthetic combines precision with elegance, and already looks very valuable in the first visuals.
It also comes in a new color variant called “Lava White”—an elegant version with a subtle sheen and golden accents, designed to resemble a glowing stream of molten metal. Redmi is clearly targeting customers who care about a premium flagship look.
Tech denim: the new generation of material for the back
Another innovation will be a new type of back panel, labeled as “technological denim.” It’s a combination of a blue shade with a denim-like texture. Redmi says this is the third generation of its nano-leather material, which is resistant to UV radiation, won’t yellow, and offers significantly better abrasion resistance.
From a practical standpoint, you’ll also appreciate that the surface is very easy to clean—just wipe off dirt. This new technology could especially appeal to younger users who want a bolder, more functional design, but don’t want to give up on premium craftsmanship.
What else do we know about the K90 Pro Max?
Even though Redmi hasn’t officially revealed the full specifications yet, based on current hints you can expect that the K90 Pro Max will come with a top-tier chipset—most likely the latest Snapdragon 8 Elite Gen 5. Very fast charging is also expected, along with a premium AMOLED display and at least 3 rear cameras with a periscope telephoto lens.
In addition, a very interesting element on the back is probably a speaker carrying the “Sound by BOSE” brand. It’s therefore clear that Redmi has teamed up with BOSE to tune the sound for their new flagship.
What’s also interesting is that the Redmi K90 Pro Max will be the very first model in the series with this name. Until now, the brand offered Pro and Pro+ versions, but “Pro Max” is a new category that will likely stand out even more within the lineup and deliver the best Redmi has produced so far.
Come take a look on 23. October
The official unveiling of Redmi K90 Pro Max will take place in China on October 23 at 19:00 local time, or 13:00 our time. The brand is only teasing its new model for now, but it’s already clear it’ll be a very ambitious flagship that could shake up the competition in the high-end segment.
All that’s left is to wait for the full reveal of the specs and details on pricing and availability. We’ll of course bring them to you among the first!
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